The League of Iowa Human & Civil Rights Agencies

For many years, the assumption on Madison Avenue has been that cause marketing — doing well (selling products) by doing good (helping causes that matter to consumers) — plays more strongly with women than men. That may not be the case, according to a new survey. The 2010 edition of the PR Cause survey, co-sponsored by the trade publication PR Week and Barkley, an agency in Kansas City, Mo., found that men were nearly as supportive of cause marketing campaigns as women.

Read full story in the New York Times