The League of Iowa Human & Civil Rights Agencies

AT&T* announced today the launch of three AT&T Latino channels on Facebook, MySpace and Youtube, as part of its commitment to give Spanish-speaking customers access to the content and services they want, whenever and wherever they want it. The new AT&T Latino social media platforms were designed to keep consumers up-to-speed on AT&T’s entertainment sponsorships, exclusive content, promotions and special offers, along with the latest in technology trends and tips for AT&T products and services. “Studies show that Hispanics as a group are significantly younger than the general population; this is why it’s crucial to engage young Latinos through social media and do so in a culturally-relevant way,” said Roberto Garcia, executive director, Hispanic Marketing, AT&T. “We have unquestioned leadership in the Hispanic market because we’re committed to meeting the needs of Hispanic consumers of all ages.”

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